Thursday, April 12, 2007

Your Mobile Says a Lot about You !

Have you ever noticed how some people and their dogs look alike? This has been the subject of some television clips, magazine articles, and talk show commentaries.

Now, according to a Nielsen Media Research study, the brand of cell phone you use may say a lot about your personality. At least if you're Indian.

the results of the study, which concluded that, if you're carrying a Motorola mobile phone the chances are you are under 24 and fashion conscious.

But if you've got a Nokia in your pocket (or briefcase), it's a fair bet you might be a family-minded, middle-aged manager.


Sony Ericsson handsets are favoured by ambitious young men trying to make their mark; LGs are tops with mums; while Samsungs are wielded by young women focused on their career, a study of mobile phone usage shows.




Nielsen Media Research associate director Mr Jody Loughlin said all makes of mobiles had a wide spread of customer types but some groups were more attracted to certain brands than others.

Anyway, I know that some of my friends change their phones and / or carriers more often than they do their hair styles so don’t take this study seriously, but, still, the statistics tended to bear out the generalizations.

Nokia
Family-minded
Middle aged managers
Balance seekers
Health conscious


Motorola
Fashion conscious
Under 24
Fun seekers
Individualistic

Sony Ericsson
Ambitious young men
Professionals
Success driven
Individualistic

Samsung
Young women
Career focused
Success drivers
Fun seekers

LG
Stay at home parents
Favourite of moms
Harmony seekers
Success driven .


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